Annyeong Haseyo!

Before landing on our site, you probably had some moments of curiosity in your life where you questioned certain things about Korean culture. Why is there a Pepsi logo on the Korean flag? Why do Korean kids in my class only have like… three last names (Kim, Lee, Park)?

If you are a K-Drama addict, and even took the time to watch variety shows with your favorite idols, your thoughts and interest towards Korea may have grown even deeper! Maybe, if you’re a Koreaboo (no shame!), you may wonder why you become a year older as soon as arriving in Korea, why there’s so much drama in those street tent bars, and how Koreans drink so much soju from those green bottles. And, probably the question on everyone’s mind in 2020, why is BTS so dang popular (honorable mention: What the heck does “Gangnam Style” mean)?

Well, if you get lost in translation, you can simply look up the word in the dictionary, but what if you get lost between cultures and there’s no one to kindly tell you what’s going on? You can get by with a lucky guess, but you are missing a valuable opportunity to learn about Korean culture indepthly!

Regardless of who you are and where you come from – a K-Pop/K-Drama fanatic, an expat living in Korea, a student who just got accepted to study abroad in Korea (congrats!), or even a second-generation Gyopo from the Korean diaspora, you no longer have to stay puzzled and irritated by not being able to understand the peculiarities you find in Korea overall!

At HYPHE-NATED, we cover the most essential topics and most frequently asked questions that are hand-picked from 27 categories, covering virtually every aspect of Korean culture by laying out all the details on the “Five Ws (Who, What, When, Where, Why) and How”, you can fully understand Korean culture inside and out!

Most importantly, we made this site with people like you in mind, so having zero knowledge about Korea is absolutely fine! However, if you are the proud K-Culture know-it-all of your friend group you can put your knowledge to the test and even learn some new interesting facts to surprise your friends with by jumping between sections of your choice.

Keep visiting our site and learn something we BAECHU didn’t know, and you will learn so much about Korea, including all the minute details! (E.g., Why do Koreans love sitting on the floor? Why is it rude to pour drinks with one hand?)

An added bonus is that Korean dramas, movies, and K-Pop music videos and lyrics will mean so much more the next time you see them (Hey, you will have the ability to accurately identify all the Korean drama clichés)! So next time you hang out with a Korean friend, you can flaunt your knowledge by telling them why you hit the neck of the bottle with a Taekwondo chop when opening it (don’t forget to turn your body away when drinking with an older person). And if someone compliments you for having a “small face,” you will correctly respond by saying “Thank you.”

Now let’s start this book with an example of “Bbali Bbali” culture – hurry up and start reading!

Oh, as for our name, hyphe-nated symbolizes Korean culture because, well, a lot of Korean names are hyphenated (e.g., Son Heung-min), as well as Korean lessons with romanization (e.g., an-nyeong-ha-se-yo). But what hyphens do is more than connecting syllables – We strive to make it more than that, by becoming a bridge that connects the world to all things Korean. We hope you have a fun time here, and maybe learn a few things about Korea (mini stepping stones).

If you have a story idea you’d like to share, please check out our CONTACT US page and drop us a line.

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